PG/GILLETTE MERGER INVESTIGATION: NO UP-FRONT BUYER AND CATEGORY CAPTAIN ISSUE REVIEWED
On September 30, the FTC (with only 2 Commissioners sitting) announced that it reached a settlement that would allow Procter & Gamble Co.'s ("P&G") proposed $57 billion acquisition of a rival consumer products manufacturer, Gillette Co., to proceed. By a 2-0-2 vote, the Commission approved the merger so long as the companies divest assets ranging from toothbrushes to antiperspirants/deodorants. The divestitures are required to satisfy the FTC that competition will not be harmed following the transaction.
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