Supreme Court Overrules 96 Year-Old Rule in Dr. Miles and Holds Vertical Price Agreements Are Neither Per Se Illegal Nor Per Se Legal, But Subject to Case-By-Case Test
Summary
The Supreme Court has delivered its much anticipated[1] decision in Leegin v. PSKS, Inc.[2] and overruled the 96 year-old rule established in Dr. Miles Medical Co. v. John D. Park & Sons Co.[3] that made agreements between manufacturers and their distributors on the minimum resale price of the manufacturer's products, "per se" or automatically unlawful. The Court held that the appropriate standard for testing the lawfulness of minimum resale price agreements, also known as resale price maintenance or RPM, is the rule of reason, not the per se standard. Under the rule of reason, the courts evaluate the effects of a trade restraint on competition in the relevant antitrust market. If a restraint's effects benefit competition between rival firms more than they injure competition, the restraint will be upheld. Thus, the Leegin decision means that courts will now review RPM practices on a case-by-case basis. Federal and state law enforcers and private plaintiffs will have the burden of proving that a RPM practice is anticompetitive, while manufacturers and distributors will need to show that their RPM practice is procompetitive.
[1] For more on Leegin's road to the Supreme Court, see Heather M. Cooper, After Nearly 100 Years Will the Sun Soon Set on Dr. Miles?, Antitrust Law Blog, at (Dec. 8, 2006).
[2] 551 U.S. ___ (2007).
[3] 220 U.S. 373 (1911).